By  on March 18, 2010

NEW YORK — When Albert Kriemler hits Bergdorf Goodman today, the Akris designer will be there for two celebrations: to mark the brand’s 20 years at the specialty store and to fete 15 years of collaborating with photographer Steven Klein on the Akris ad campaigns.

Bergdorf’s is hosting a cocktail party for Kriemler and the collaboration tonight and is exhibiting more than 60 of Klein’s photos for Akris, both on the fourth floor and in several of its Fifth Avenue windows. The photos range from the first campaign in 1995 featuring then-budding model Stella Tennant to the most recent spring visual, which featured Klein’s friend Daphne Guinness, and served to launch the Saint Gallen, Switzerland-based brand’s accessories.

Kriemler, who was traveling to New York from Saint Gallen on Wednesday, recalled first noticing Klein’s work in the late Liz Tilberis’ Harper’s Bazaar.

Since their first collaboration, Klein has shot 30 campaigns for Akris, working with models such as Trish Goff, Bridget Hall, Anouck Lepère, Mariacarla Boscono, Michelle Alves, Lisa Cant and, more recently, Daiane Conterato and Alana Zimmer.

Kriemler credited the campaigns with helping raise Akris’ visibility over the years. “I think Steven’s work has this certain edge,” he said. “But then it’s not just an edge, which a lot of photographers have — it’s an edge with much culture and style.”

Klein’s photography for Akris will be on display at Bergdorf’s until March 29.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus