PARIS — Men’s label Ami is marking a year since the opening of its first store in Paris with the launch of an online shop.
This week, the brand created by Alexandre Mattiussi began selling select items online from the fall 2013 collection, including jeans and sweatshirts featuring the Ami logo, as well as multicolored sneakers.
The Web site at amiparis.fr, which has been redesigned by Mattiussi, will ship to France and Europe. From spring 2014, its complete men’s collection will be available online alongside Ami’s latest collaboration with Robinson Les Bains on swim trunks.
“The site was built like a clear and dynamic blog,” Mattiussi said. “It represents the spirit of the house and includes information about shows, collaborations and other news. Above all, the creation of the online store creates a community with our customers in France and in Europe.”
Content will be posted with hashtags, and Ami is also counting on its Facebook page and Instagram and Twitter accounts to update its followers with the brand’s news.
The spring collection will be available in 160 points of sale worldwide, including a shop-in-shop at Printemps and a presence in stores such as Le Bon Marché, Barneys New York, Bergdorf Goodman, Saks Fifth Avenue, Matches, Liberty and Corso Como in Milan, Shanghai and Seoul.
In July, Mattiussi was named winner of the 24th Andam Fashion Award, which includes a purchase order from the Canadian department store Hudson’s Bay and two seasons of mentoring by Italian fashion tycoon Renzo Rosso, plus a cash prize of 250,000 euros, or $322,005.
As reported, Mattiussi is also said to be collaborating with Bally on a capsule range of men’s and women’s ready-to-wear for fall 2014, with the former launching during men’s fashion week in Milan in January.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews