“Alice in Wonderland” isn’t justcoming to a theater near you — it’s making its way to the nearest runway, makeup counter, department store window, red carpet and jewelry display, too. Indeed, with everything from an Alice-inspired jumpsuit to a White Rabbit-influenced eye shimmer, it seems everyone in the fashion industry wants a piece of Tim Burton’s much-anticipated flick, which hits Cineplexes Friday.
According to Alice Temperley, whose first collection of her new diffusion line, Alice by Temperley, contains references to the Lewis Carroll classic, the reason for the collaborations is simple. “[‘Alice in Wonderland’] is full of imagination, fun and fantasy,” she said. “And that is what fashion should be about.”
Here, WWD presents some of the “Alice”-inspired collections pegged to the release ofthe film.
OPI ALICE IN WONDERLAND WHAT: A collection of brightly colored nail lacquers with names such as “Absolutely Alice” and “Mad as a Hatter.” WHERE: Dillard’s and Target; retails for $10.
SWAROVSKI “ALICE”-INSPIRED COLLECTION WHAT: A series of rings, earrings and pendants dedicated to each of the film’s main characters, including a replica of the pendant Alice wears on-screen. WHERE: Swarovski boutiques worldwide.
ABBEY DAWN “ALICE”-INSPIRED COLLECTION WHAT: A series of Mad Hatter-esque cotton jackets, vests and shorts from Avril Lavigne’s 18-month-old junior line. WHERE: Kohl’s stores; retails from $28 to $54.
STELLA MCCARTNEY LIMITED EDITION“ALICE”-INSPIRED BRACELET AND NECKLACE WHAT: A limited edition gold bracelet and necklace adorned with Plexi spade and heart charms. WHERE: Stella McCartney boutiques; necklace retails for $425 and bracelet retails for $395.
TOM BINNS FOR WALT DISNEY SIGNATURE WHAT: A collection of statement necklaces — made from pearls, lace and ceramics — influenced by characters such as the Red Queen and Mad Hatter. WHERE: Chicago’s Ikram and Colette in Paris; retails from $575 to $1,000.
ALICE BY TEMPERLEY WHAT: Printed cocktail dresses and spunky jumpsuits from Alice Temperley’s new diffusion line, influenced by the designer’s favoriteliterary character. WHERE: Net-a-porter.com, Selfridges in London; retails from $130 to $800.
URBAN DECAY’S ALICE IN WONDERLANDBOOK OF SHADOWS WHAT: A limited edition eye shadow palette made of iridescent shades such as “Jabberwocky” and “Drink Me, Eat Me.” WHERE: Sephora, Ulta and Macy’s; retails for $52.
WONDERLAND @ HOT TOPIC WHAT: A range of film souvenirs — including everything from hoodies to calendars to perfumes — with some Goth touches(think calligraphy graphics and lots of black). WHERE: Hot Topic stores; retails at $12 for a pendant and $44 for a hoodie.
KIRK’S FOLLY ALICE IN WONDERLAND WHAT: Kitschy baubles in playful shapes,such as earrings fashioned to resemble the Mad Hatter’s chapeau. WHERE: QVC; retails from $26.50 to $53.
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