By  on March 3, 2010

“Alice in Wonderland” isn’t justcoming to a theater near you — it’s making its way to the nearest runway, makeup counter, department store window, red carpet and jewelry display, too. Indeed, with everything from an Alice-inspired jumpsuit to a White Rabbit-influenced eye shimmer, it seems everyone in the fashion industry wants a piece of Tim Burton’s much-anticipated flick, which hits Cineplexes Friday.

According to Alice Temperley, whose first collection of her new diffusion line, Alice by Temperley, contains references to the Lewis Carroll classic, the reason for the collaborations is simple. “[‘Alice in Wonderland’] is full of imagination, fun and fantasy,” she said. “And that is what fashion should be about.”

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