NEW YORK — Opening a flagship in Japan seems to be a rite of passage for many young contemporary brands.
The latest brand to travel east is Alice + Olivia by Stacey Bendet, which signed an agreement with distributor Look Inc. and importer Mitsubishi Corp., to launch the label in Japan. Plans call for 13 in-store shops, including a launch in August at the coveted The Stage at Isetan Shinjuku and an introduction at Hankyu Umeda in October. Flagships of 1,500 to 1,800 square feet will open in Tokyo in 2013, followed by Osaka. There will be wholesale distribution to specialty stores and an e-commerce site. Alice + Olivia and its Japanese partners have set a first-year sales goal of 2 billion yen, or $25 million.
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