By  on November 23, 2010

LONDON — Allegra Hicks is building her brand, and her latest moves include a new coffee-table book and a capsule collection with West Elm, the home design company.

Hicks, the Italian-born, London-based fashion, fabric and home textiles designer, is releasing “Allegra Hicks: An Eye for Design” (Abrams), a book about her inspirations. Written with Noga Arikha and featuring photographs by Emanuele Mascioni, it is a celebration of color, texture and pattern. The book features images ranging from fat, stern-looking Tibetan roosters to an earthquake-ravaged road in Palermo, Sicily, to bits of quartz and petrified wood.

The photographs are juxtaposed with home interiors — some of which were designed by Hicks — or close-ups of Hicks’ organic fabric and textile patterns and embroideries.

Patrick Kinmonth, the British opera and stage designer who worked on Valentino’s 45th-anniversary retrospective exhibition in 2007, has written the foreword. Antonio Monfreda, who worked with Kinmonth on the Valentino show and on the “AngloMania” exhibition at the Metropolitan Museum of Art, is the book’s creative director.

The designer said she sees the 230-page book as a “visual diary” that traces her inspirations and explores the importance of the five senses on her creative process.

“Creativity comes from the senses, which are never separate, and are always working together. There is a lot you can learn from your senses,” she said in an interview. “I really wanted this book to be inspiring, a way for people to see their own creativity.”

The book was released in New York last week at the Paul Kasmin Gallery, with a party hosted by Paul Kasmin and Hamish Bowles. Tonight, Lady Helen Taylor will host the London release party at Timothy Taylor Gallery in Mayfair.

Hicks has also designed a capsule collection of home textiles for West Elm that will bow for fall.

“Allegra’s gorgeous sense of color, informed by nature and art, is so inspiring,” said Alexandra Bates, West Elm’s creative director. “We also share a mutual passion for India. Her organic style and simple patterns felt like a natural fit for our brand. We were thrilled when she agreed to collaborate with us on a collection.”

Earlier this year, Hicks began working with the New York-based Vernon Co. to explore projects and collaborations in both the apparel and home design sectors. The West Elm collaboration is her first major project with Vernon Co.

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