NEW YORK — After a two-year hiatus, Alvin Valley is reviving his Collection business with a runway show during New York Fashion Week.
Despite the economy and the fact that luxury shoppers have been largely staying away from full-price retail for the past few months, Valley is convinced the time is right for him to relaunch Alvin Valley Collection, which he stopped manufacturing after the fall 2006 collection in order to focus on his contemporary line, Alvin Valley As Is.
“I was not inspired at the time,” Valley explained of putting his collection on hold. “I felt like people weren’t spending extraordinary amounts of money on expensive dresses and furs, so I laid off of it for a while. I needed to focus on getting the nuts and bolts of the business right. Now, I need to take my business to another level.”
Valley was encouraged to move ahead with the relaunch after a recent round of private trunk shows around the globe, where he presented a capsule spring and pre-fall collection.
“Doing more personal appearances and meeting with clients that used to wear the collection, I realized the customer was still there,” Valley said. “No one had replaced that audience I had captured. In many ways, I thought maybe it’s time to do it. I was doing a trunk show in London [last month] and they told me, ‘You have to do Collection again.’ Many of my clients even pulled out their dresses, like Rena Sindi, Marie-Chantal [of Greece] and Pia Getty.”
Valley said he is up for the economic challenge. “I thought that with the economy the way it is, it’s the time to create really beautiful clothes that people really need and want,” the designer said. “Also, I had conversations with a lot of women who buy couture, and they told me, ‘If you give us a dress that is still 15 to 20 percent cheaper than a Valentino dress, it gives us added incentive to move on.’”
Valley said he aims to keep the prices competitive. For Collection, dresses wholesale from $795 to $2,800, blouses from $350 to $450, pants from $225 to $350 and jackets from $295 to $425. By contrast, Alvin Valley As Is wholesales from $185 to $325 for dresses, $125 to $225 for blouses and pants, and $185 to $325 for jackets. After manufacturing overseas for the past two years, Valley moved his production to New York, to better control quality standards.
The Moret Group bought a 50 percent stake in Valley’s company in 2006.
Valley intends to have a fashion show on Feb. 16, but hasn’t finalized the venue. Asked about wholesale volume projections for the new collection, he said, “We’d like to hit at least $2 million for the first year.”
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)