Early last month Amelia Toro quietly opened her New York flagship at 229 10th Avenue, just above 23rd Street. It is a vast, gallerylike space — 5,000 square feet spread over two floors — in an area not known for its high-volume fashion retail traffic, which makes it an interesting location for a little-known label trying to gain traction in the U.S.
The store is part of a big push for Toro, who is based in Bogota, Colombia, and is working on a reintroduction of sorts to New York. She originally launched her collection out of Bogota in 1990, selling in South America before gaining small distribution in the States. She opened a SoHo store in 2001 just before the Sept. 11 attacks, and closed it soon after. Then in 2008 she shuttered the business entirely, taking time off to refocus.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)