SHANGHAI — China launches a national ban on plastic bags on June 1, but that impending transition had nothing to do with Anya Hindmarch's recent visits to Shanghai and Beijing.
"Our timing had nothing to do with [the upcoming ban]. I came to see the country and the shops, and hold press conferences, but it has been lovely to get to know the customers here," explained the designer, best known for her I Am Not a Plastic Bag handbag phenomenon.
Hindmarch opened a store in Beijing in May 2007 and a second store in Shanghai two months ago. "It's gob smacking, the potential here," she enthused. "Shanghai will not replace, but will become as important as New York. The energy is just buzzing."
Hindmarch's new Shanghai boutique occupies 850 square feet in the prestigious Plaza 66 mall. Both the Shanghai and Beijing stores are franchises run by Hong Kong's Pedder Group. There are plans to open 15 stores worldwide this year, including new units in Moscow, London, Las Vegas and Saudi Arabia. The openings will complement an already extensive network of stores, stretching from Japan to Jakarta, Indonesia.
The designer was also in China to launch her latest Be a Bag collection with a cocktail party in Beijing's Shin Kong Place on May 13. First introduced in 2001, the line personalizes bags by emblazing customers' own photographs on them. There are also special celebrity editions, which serve as fund-raisers for various charities. In China, local stars Zhou Xun, Du Juan, Li Bingbing, Gao Yuanyuan, Pei Bei, Wendy Yip and Zhang Jingchu have participated in the project.
Hindmarch asserted that her brand's unique take on customization will set her apart in China's competitive retail market. "There has been a huge wave of brands coming into China, it is quite overwhelming. We have to spend some time letting the consumer get to know us," she remarked. "We've been working with Pedder for a few years, and previously had a minimal presence in China. The group makes a difference in raising awareness of brands. They are very good for much more niche brands, such as our [line that is] made to your specifications."
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty