By  on May 17, 2010

LONDON — Aquascutum has named Joanna Sykes design director.

Sykes, whose appointment is effective immediately, will work across the London-based brand’s men’s, women’s and accessories collections. She succeeds Graeme Fidler and Michael Herz, who in March resigned from their respective posts as head of men’s and women’s wear. Sykes is a Central Saint Martins alum who has designed for Giorgio Armani and Alberta Ferretti in the past. She launched her own label, Sykes, which is known for its silk separates, in 2007.

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