NEW YORK — Giorgio Armani has redesigned his vision for capturing market share in North America — and the most immediate sign is at the Madison Avenue flagship.
That’s where Armani has elevated the luxury appeal in a top-to-bottom, three-month overhaul of the four-level, 21,000-square-foot site, which reopens today. The renovation of the 17-year-old store marks the next chapter in Armani’s retail and wholesale operations across North America, which accounted for 18 percent of worldwide revenues in 2010. The group’s revenues that year, including licensed products, totaled 6.02 billion euros, or $7.95 billion.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"