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Armani to Design Villas in Egypt

Homes will contain Armani/Casa furniture.

MILAN — Giorgio Armani is adding Egyptian beachfront villas to his Residences project under the partnership with Emaar Properties PJSC SpA.

This story first appeared in the August 29, 2008 issue of WWD.  Subscribe Today.

The villas will be located in Marassi, Emaar’s flagship resort development in Egypt on the Sidi Abdel Rahman Bay facing the Mediterranean Sea. Marassi, two hours from Cairo, is the master-planned community developed by Emaar Misr, Emaar’s wholly owned country subsidiary. No opening date has been set.

Armani said he “integrated several elements that capture the serenity and calm of beachfront living.” The designer said he was “keen to present residents with personalized living spaces that conveyed the comfort, simplicity and understated elegance — cornerstones of the Armani Residences offering.”

Each villa covers 2,700 to 5,400 square feet and features a private pool and will be furnished with an exclusive range of Armani Casa home designs. Common areas include a reception, drop-off points, retail outlets, a boardwalk lounge, a health club, a resort club, a screening room, swimming pools and a pool deck.

The world’s first Armani Hotel and Residences in Dubai’s Burj Dubai is expected to open next year, followed by one in Milan in 2010. The first Armani Resort will open in Marrakech, Morocco, and other hotels are slated to open in New York, Shanghai and London.