MILAN — Giorgio Armani is launching a Web site on Oct. 6 that also marks the unveiling of its first global online flagship. The store will contain five of the group’s brands for men and women: the signature line, Emporio Armani, Armani Collezioni, Armani Jeans and Armani Junior.
The site, operated by Italian online retailer Yoox Group, will be active in 30 countries in Europe, plus the U.S. and Japan, and in four languages — Italian, English, French and Japanese. It will also offer mobile commerce via the iPhone, iPad and Android-operated phones. Starting Oct. 20, the site will be available in China with the launch of armani.cn.
Armani.com will include editorial content that will be renewed on a weekly basis. Marking the launch, Armani will present an exclusive video of Rihanna, who fronts the Emporio Armani underwear and Armani Jeans fall advertising campaigns.
This is Armani’s latest step in strengthening and developing the group’s presence on the Web. The company launched its first online A|X store in 2000 in the U.S., followed by the launch in 2007 of Emporio Armani online, which opened in Europe the following year. In 2010, Armani became the first Western fashion brand to launch an e-commerce site in China, according to those involved in the project.
The company stated that the site “adopts a logical and straightforward approach that is rich in content and opportunities. Navigation is simple and intuitive: just a click from the homepage leads to individual virtual boutiques, dedicated to the separate brands.”
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