By  on May 19, 2008

MILAN — To celebrate 20 years in a market that has become quite competitive, last week Armani lured a crowd of fashionistas and Italian celebrities to his Armani Privé space here, where he showed a retrospective photographic exhibition of eyewear ad images from the past two decades.

Armani pioneered designer eyewear back in 1988, when he signed a licensing deal with Luxottica. His first collection of Thirties-inspired oval frames in tortoiseshell acetate not only charted a new course for designer brand extension but grew into a $300 million business.

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