By  on March 23, 2015

Marc Jacobs is finding himself in a familiar place — in the news.

As reported on Thursday by WWD, the company will cease production of the Marc by Marc Jacobs label and assimilate that collection’s product range and price points into the signature Marc Jacobs collection. While this is the first tangible merchandise-centric step in an ambitious plan to grow the company in anticipation of a possible IPO, it is in fact part of a process that has been underway for some time.

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