DALLAS — Journalists had been warned off interviewing Ashley Olsen during her appearance Thursday at Forty Five Ten here to promote her designer collection, The Row.
But the diminutive 21-year-old celebrity, who often surprises people with her down-to-earth demeanor, approached anyway.
"It's been great," Ashley Olsen said of the label she produces with her twin, Mary-Kate, via their Los Angeles conglomerate, Dualstar Entertainment Group. "It's been a lot of work, but fun."
So much work, in fact, that Olsen said she's on hiatus from her liberal arts studies at New York University to focus on The Row.
Attired in The Row's cashmere tunic and black leather leggings, Balenciaga boots and a little makeup, Olsen said the collection germinated during her sophomore year with a simple T-shirt. That led to the first collection of 18 knits for spring 2007, which has since blossomed into 110 looks for fall 2008 — including fur outerwear.
"What it always comes down to is simple, clean lines and beautiful fabrics," Olsen said. "The whole collection is based on fit and quality."
Fall bookings so far total $2.5 million wholesale, said Rae Miles, who joined The Row in November as commercial director. The Row is sold to 25 top specialty stores in the U.S. and a total of 72 worldwide, she noted.
Forty Five Ten owners Brian Bolke and Shelley Musselman threw a casual, three-hour party for Olsen at the store with a whimsical spread of Champagne, quiche and sprigs of red licorice. Olsen appeared promptly at 4 p.m. and was a low-key but constant presence, even lingering 30 minutes beyond the appointed duration before retiring to the Mansion on Turtle Creek for a steak dinner.
Olsen's taste for streamlined silhouettes in cozy fabrics has struck a chord.
"It's done amazing," said Bolke, as he was setting up for the event. "For our customers, who appreciate beautiful clothing, this is their go-to basic. We never mark it down."
Unlike Elizabeth and James, the twins' contemporary label, and the moderately priced mary-kateandashley brand, The Row is not licensed.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty