By  on June 7, 2010

LONDON — Asprey has tapped a new creative director, accessories designer Bruce Hoeksema.

Hoeksema is the former president of Valentino USA, and founder and designer of the VBH accessories label. He will continue to design VBH, which is based in Rome. The designer had been consulting for Asprey over the past year, and designed two best-selling handbags for the brand, the Darcy bag and the 1781.

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