SAN FRANCISCO — More than a decade after Prada first began making plans to open a flagship in the City by the Bay, the Italian luxury fashion house is finally getting its wish.
An early 20th-century building at 201 Post Street, with a main entrance on Grant Avenue, will be home to a 5,650-square-foot Prada unit when it opens to the public on Wednesday. The 10 tall display windows on the first floor are framed in black and capped by Prada's signature chain logo, evoking the original Prada flagship in Milan, which opened in 1913 in Galleria Vittorio Emanuele. Also a nod to Prada's history are oversize steamer trunks showcasing products, such as the $15,000 to $20,000 collection of pergamena crocodile hatboxes and suitcases. The store's walls are covered in signature pale green Prada linen.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"