MILAN — Au Jour Le Jour will hold its first men’s show in Florence during the upcoming edition of international men’s wear trade show Pitti Uomo, running June 17 to 20.
As part of the Pitti Italics program, which supports young designers, the fashion firm’s founders and creative directors Diego Marquez and Mirko Fontana will unveil their Au Jour Le Jour Garçon spring 2015 collection on June 19 at noon at the Dogana, a former Customs house.
“We are very happy to show our men’s collection for the first time at Pitti, which is an international key destination for men’s wear,” Marquez told WWD, adding that a few women’s looks from the brand’s resort collection will also be unveiled on the catwalk. “We think that Pitti can be an extremely important window to boost the growth of the Garçon line, which we launched last year.”
“We have been monitoring the development of the Au Jour Le Jour style and its growing international success for several seasons,” said Pitti Immagine director of communications and events Lapo Cianchi. “The brand founded by Mirko Fontana and Diego Marquez presents a contemporary spirit with an always new and different ‘chic and fun’ approach. It is totally Italian but with a strong cosmopolitan flair, and will present the men’s collection for the first time as part of the Pitti Italics program.”
Since its debut, Au Jour Le Jour Garçon has quickly garnered attention in the Asian market. The brand’s collections are carried at Harvey Nichols in Hong Kong, Galeries Lafayette in Beijing and Beaker in Korea, among others.
“Our current goal for the men’s line is to consolidate our presence in the Far East, where our women’s line is particularly successful, and to expand our business in Europe,” said Marquez.
Au Jour Le Jour, which was founded in 2010, held its first women’s show in February at Milan’s Armani Theater.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)