By  on August 15, 2013

Clarins is putting a little metal in the fall launch schedule with Chrome United, its latest Azzaro men’s fragrance.

“This scent is meant to celebrate the power of men’s friendships,” said Lionel Uzan, senior vice president of sales and marketing for the Clarins Fragrance Group, adding that the key demographic is young active men between the ages of 20 and 35 years old. “Our franchises have always been based on a relationship, whether it’s multiple generations or another mix. Here, we are looking at young friends who consider themselves practically family.”

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