By  on October 15, 2009

NEW YORK — With brides-to-be pinching pennies, Mark Badgley and James Mischka are launching a secondary, more affordable bridal collection this spring. The designers also are considering other business-building tactics, such as a men’s wear line.

During a preview Wednesday of the new Mark and James bridal label in their showroom here, the designers said they want to entice women who don’t have bundles of money to spend but still want to look glamorous, as well as women who are forgoing a wedding gown splurge to stretch their budget for a destination wedding.

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