NEW YORK — With brides-to-be pinching pennies, Mark Badgley and James Mischka are launching a secondary, more affordable bridal collection this spring. The designers also are considering other business-building tactics, such as a men’s wear line.
During a preview Wednesday of the new Mark and James bridal label in their showroom here, the designers said they want to entice women who don’t have bundles of money to spend but still want to look glamorous, as well as women who are forgoing a wedding gown splurge to stretch their budget for a destination wedding.
“Obviously, with the recession, everything has slowed down to a certain degree,” Badgley said. “We definitely know that we need to broaden our reach.”
The 12-style Mark and James collection group will retail from $2,000 to $4,000 compared with the designers’ signature high-end collection that retails for upwards of $4,000, with many in the $8,000 to $10,000 price range.
Made in the same factories as Badgley Mischka’s signature bridal line, Mark and James features special touches such as a train with lattice work, chiffon ruffles and intricate beading. One of the gowns is reminiscent of a style worn by Tyra Banks when she escorted the designers to the Costume Institute gala at The Metropolitan Museum of Art last May.
Aside from appealing to price-conscious brides-to-be, Mark and James is geared for post-recession shoppers, too. “Things won’t go back to like they were before,” Mischka said. “Everything won’t be so over-the-top and go-go. People who lost their money aren’t getting it back as quickly as it took to lose it.”
However, Badgley noted that 21 Badgley Mischka gowns, mostly in the $9,000 range, sold recently at trunk show at Kleinfeld in Manhattan. “We were ecstatic,” he said.
As for jumping into men’s wear, Mischka said, “We’re starting to have serious conversations with several people. We know not to put all our eggs in one basket.”
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews