NEW YORK — After nearly 25 years in business, and at least two spent scouting potential Manhattan store locations, Mark Badgley and James Mischka have found their retail dream space. It’s been a long time coming, but Badgley Mischka’s first New York store is opening today.
Located in a landmarked building at 24 East 64th Street, the 3,500-square-foot town house is a study in relaxed elegance with room for all of their collections — ready-to-wear, couture, bridal, costume jewelry, fine jewelry, sunglasses, shoes and handbags — spread out over three floors. The designers, who have been partners for 28 years and married earlier this year, said they wanted the store to have a residential feel. “Funny enough, this is kind of what our two homes look like,” said Badgley. “No matter what we try to do, everything always looks the same. But we like that.”
Badgley described the renovation of the space, which is owned by the Pucci family and had at one point been home to a Pucci boutique, as “a gut job.” When they found it, “it was very Seventies, with mirrored walls and no moldings and sub floors,” said Mischka. Working with architect Patrick Gerard Carmody, the designers transformed the store into an open, light-filled space with light hardwood floors made from reclaimed wood from barns in Kentucky and Tennessee.
The front rooms feature the label’s sportswear division, evening gowns and cocktail dresses. Then there’s the reception room with a wall of accessories that’s accented with carved wood sculptures found at a Bel Air estate sale. Furnishings are minimal, mostly black, marble and gold from John Derian with a few antiques, such as an oversize Austrian mirror in the back room, which is devoted to their couture and red-carpet collections. Downstairs is the bridal suite overlooking a garden, which the designers have plans for. “Everything’s a work in progress,” said Badgley. “There’s a sweet little garden back here that’s not pretty yet but it has potential. And we’re going to make the bridal dressing room really lush and relaxing so she can just hang out in here.”
The designers also took an apartment above the store to dedicate to VIP fittings. It’s still under renovation but will be ready for the grand opening on Sept. 10.
“We’ve been dying to have a New York store,” said Badgley.
“We looked for years to find the right location,” said Mischka. “We would see these storefronts on Madison that are just like a box and not interesting to us. This is interesting because it has a lot of nooks and crannies. You can make each room feel special.” Originally, the idea was to open in New York first, but the flagship came first in Los Angeles in 2011, where they had previously had a boutique that opened in 2000, when the brand was part of Escada. Badgley Mischka was bought by Iconix Brand Group Inc. in 2004. The label also has 18 stores in China and plans to have 30 by the end of this year. Asked if the New York store was part of a domestic retail growth push, Badgley said “in a small way, in the right markets.” They have plans to open in Houston next and possibly Bal Harbour, Fla., “but our product is lifestyle, but it’s a certain customer,” said Badgley. “It doesn’t work everywhere. We’ve got to find the right towns, the right cities.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)