NEW YORK — Just a year shy of its 25th anniversary, Badgley Mischka already has reason to celebrate — the company will open its first store in Manhattan this spring on the Upper East Side.
After years of considering a flagship and 12 months of actively looking for one, Mark Badgley and James Mischka expect to unveil Badgley Mischka New York at 24 East 64th Street in April. The three-floor, 3,000-square-foot townhouse was most recently home to a Pucci store.
The uptown brownstone, which Mischka described as “a charming jewel box of a space,” will be Badgley Mischka’s third store in the U.S. The company also has nine stores in China and plans to have 30 by the end of this year.
Patrick Gerard Carmody, a New York-based firm known for its high-end residential projects, will renovate the space so that there will be three areas of focus. A bridal salon will be located in the back adjacent to a garden. Badgley Mischka ready-to-wear, as well as the more affordable Mark & James collection, will be showcased on the main floor with jewelry, handbags, watches, sunglasses and other accessories. A private VIP area will be set up on the top floor to ensure privacy.
Just as the designers’ Beverly Hills boutique took design cues from the historic building it is housed in, the Badgley Mischka New York store will play off the townhouse’s “mansionette” ambiance to try to make shoppers feel as though they are stepping into a luxe private home.
Badgley and Mischka said they are confident the new location will enhance sales of their label in New York stores. The designers expect their signature collection and bridal offerings to be bestsellers. They are also developing a daywear collection that will be sold exclusively at the new store, as well as in its Beverly Hills and Palm Beach, Fla., boutiques.
Uptown, Chanel, Valentino, Jimmy Choo, Fred Leighton and Graff will be among Badgley Mischka’s neighbors. Badgley said, “We have been hunting for the perfect New York home for quite some time now,” while Mischka continued, “We really feel that we’ve found the perfect location for us.”
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
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