TOKYO — Bagir, the Israeli clothing company that markets itself as a maker of innovative, performance-driven suits, has opened a concept store in tech-savvy Tokyo.
The 915-square-foot store, which marks the first time Bagir branded apparel has been sold outside of Israel, bowed last month in the city’s Roppongi district.
“We decided to start in Japan because the culture loves innovation and technology,” said Moshe Gadot, the company’s global development and marketing director.
He’s hoping the Japanese market will embrace Bagir suits, which feature featherweight, active-stretch and machine-washable fabrics. The company also offers designs, including MusicStyle, which has an iPod-equipped blazer, and another suit whose sleeve pocket is designed to accommodate Tokyo’s scannable subway cards.
The store, designed to look like a spaceship, expresses the company’s belief in tech. Shoppers enter through a hexagonal portal to a spare white space and blinking lights. Concept suits are called out behind glass cases, and the rest of the collection is sheathed in plastic bags and housed in transparent storage units, not unlike Tom Ford’s New York store. But where Ford treats his clothes like museum artifacts, the suits at Bagir’s store seem hermetically sealed for NASA.
“We wanted everything to reference the future,” said Gadot. Even the rest rooms. As soon as the customer enters, music clicks on and the toilet automatically cleans itself.
Bagir hopes the store will give an entrée into Japan’s wholesale market and lead to other doors across Asia.
The company also operates three stand-alone stores in Israel, though the brand is marketed differently there. “It’s really a lifestyle brand in Israel,” said Gadot.
Outside of Israel and now Japan, Bagir is known as a private-label clothing maker for top companies, including Brooks Bros. and Marks & Spencer. David Feig, the company’s vice-president of marketing, said one out of every six suits in Britain is made by Bagir.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews