By  on February 10, 2014

PARIS — Luxury firms need to act fast if they don’t want the rapidly evolving Chinese consumer to join the ranks of those disillusioned with their brands, consultancy Bain & Co. warned in a new survey.

The behavior of Chinese consumers is replicating the developments seen in more mature markets, but at a much faster pace, Bain analysts Claudia D’Arpizio and Federica Levato said in their study, “Lens on the Worldwide Luxury Consumer,” presented here Monday.

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