PARIS — Balenciaga, part of luxury conglomerate Gucci Group, has named Luca Voarino chief executive officer of its U.S. subsidiary, WWD has learned.

Voarino, most recently president of Pucci USA, starts next month and reports to Balenciaga president and ceo Isabelle Guichot. An announcement is expected as early as today.

Voarino, 36, will be based in New York and fills a position vacant since Michele Sodi exited as Balenciaga USA president in 2006. (As reported, Sodi was recently named ceo of Versace USA.)

Voarino joins one of Gucci Group’s fastest-growing brands, and will oversee both wholesale and recently expanded retail operations. Balenciaga operates five freestanding boutiques in the U.S., including flagships in New York and Los Angeles, as well as an online boutique.

Before joining Pucci in 2007, where he also had taken on responsibility for Loewe, another LVMH Moët Hennessy Louis Vuitton brand, Voarino was Marni’s vice president and director of sales in the U.S. His résumé also includes stints at Giorgio Armani and Corso Como in Milan.

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