MILAN — After joining forces with Philippe Starck for an exclusive collection, which will be carried at Ballantyne’s Notting Hill store in London starting in October, the cashmere brand has a new ace up its sleeve: a capsule line by edgy knitwear designer Louise Goldin.
This story first appeared in the July 31, 2009 issue of WWD. Subscribe Today.
“Goldin is an unquestionable talent in our field and we liked the idea of linking our experience to her creative skills and at the same time strengthening our British roots,” said Giuseppe Rossi, Ballantyne’s chief executive officer.
The line consists of about 40 knitwear pieces, ranging from short dresses to skirts and tops in black, royal blue, coral, purple and violet. It will be unveiled in September, probably during the 25th anniversary of London Fashion Week. “There’s nothing definitive but London seems the best choice to present this collection,” said Rossi, adding the collaboration will be extended for fall 2010 given the importance of winter for knitwear.
Retail prices range from $697 for cashmere and silk skirts to $915 for a cashmere and silk shift.
To differentiate the project, Ballantyne created a special label by reversing the colors of its original one made with a beige logo on a damson background.
Goldin, a College of Saint Martin’s graduate, earned the spotlight thanks to her innovative yet luxurious knits, which she launched in fall 2007. The collection featured a shoe collaboration with Pierre Hardy.