By  on June 11, 2012

MILAN — Two years into the job as creative directors of Bally, Graeme Fidler and Michael Herz are ready to move the brand forward, expanding its luxury content and pushing for even higher quality.

During a recent trip to Milan, Herz highlighted how the Bally product reflected “the meeting of heritage and modernity. Heritage is not enough, it must also be contemporary.” For example, Fidler said, they are both looking again at the construction of the brand’s men’s shoes, “marrying that craftsmanship with technology,” and a more up-to-date feel. “We are working on the fundamentals to make them even more coherent, reducing the lasts, for instance,” he explained.

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