By  on January 5, 2012

After opening a store on Rodeo Drive last year, French fashion house Barbara Bui is extending further into direct-to-consumer with e-commerce launching in April and plans for more stores.

Bui’s online retail operations are being developed in partnership with the e-tail specialist Yoox Group, which designs and manages online stores for the likes of Giorgio Armani, Marni, Valentino, Jil Sander and Roberto Cavalli and, in Yoox.com, has the only Web site where Barbara Bui is officially available at this time. The brand’s e-commerce site will start with a full selection of summer merchandise, including ready-to-wear, shoes and handbags.

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