NEW YORK — Barneys New York has landed in Las Vegas.
Last Thursday, the upscale New York–based specialty retailer opened an 81,000-square-foot, three-level store at The Shoppes at The Palazzo Las Vegas, a new luxury resort adjacent to the Venetian complex on the Strip.
The Palazzo, developed by Las Vegas Sands Corp., is an all-suite hotel featuring modern European ambience combined with contemporary amenities. It is both home to a dozen upscale restaurants and to the Las Vegas version of the hit musical Jersey Boys. The Palazzo also boasts the 40/40 Club, a sports bar and lounge founded by Jay-Z, as well as a Lamborghini showroom.
Barneys is the anchor of the Palazzo’s retail component, which features over 60 luxury boutiques—20 of which are making their Vegas debut at the resort, including Michael Kors. Other retailers at The Shoppes include Ralph Lauren, Jimmy Choo, Piaget, Burberry, Ferragamo, Fendi, Bottega Veneta and Montblanc.
“It’s a very good marketplace,” said Howard Socol, chairman and CEO of Barneys. “We have a great international following, and we will get exposed to a lot of people there. It seemed like a natural for us.”
Socol said the company had been looking for a spot in Vegas for some time but held out for what it believed would be the ideal location. “There has never been a full-line store on the Strip; everyone else is in the mall,” he said, referring to competitors Neiman Marcus and Saks Fifth Avenue, who operate units in the Fashion Show Mall. Customers can literally drive up to the door of the store with its bright red awnings, turn their car over to a valet and walk in. There is also direct access from the hotel. “Nobody will have the presence of a freestanding Barneys store. This was a very special opportunity,” Socol said.
The store was designed by Jeffrey Hutchison & Associates, which also worked on the Barneys stores in the Ginza in Tokyo, Copley Place in Boston and San Francisco. The goal, according to the company, “was to combine the electricity of Las Vegas with the Barneys New York aesthetic.” The store features a massive oval, spiral staircase of formed concrete clad in plaster and stone, which culminates in a skylight on the third floor. An infinity-edge fountain greets customers as they enter, and the building is covered in decorative, custom-fitted glass inspired by the suits of playing cards and designed by artist John-Paul Philippe in collaboration with Jeffrey Hutchison. Philippe’s designs are found throughout the store in dramatic hanging sculptural installations and customized back-painted casework, all of which were created specifically for this store.
“There are a lot of interesting things in the store, and we feel very excited and confident about it,” Socol said. He declined to provide a volume projection, but said it should rank “within the top two or three branch stores.”
Men’s wear is located on the third floor and represents one-third of the unit’s net selling space, according to Tom Kalenderian, executive vice-president and GMM of men’s. In total, men’s spans a little over 15,000 square feet. Sportswear has the largest representation and is broken down into contemporary, designer and luxury gentleman’s merchandise. There’s also 3,600 square feet devoted to Co-op, Kalenderian said. Clothing is the next largest area, followed by furnishings and accessories, and then footwear.
“We have over 100 brands in total,” Kalenderian said. “A dozen in tailored, a dozen in contemporary, 60 in Co-op and 40 in furnishings and accessories—25 of which are not found in other categories. We also have 37 shoe brands and 20 designers. It’s an extremely comprehensive and thoughtful assortment that represents the best of Barneys New York.”
Kalenderian said the mix is “closest to Beverly Hills and Madison Avenue in terms of impact in brands and style.”
In tailored clothing, he said, top brands include Armani Collezioni as well as Giorgio Armani, Etro, Gucci, Dolce & Gabbana, Isaia, Ermenegildo Zegna and Zegna Milano. Battistoni, Lanvin 15 Faubourg and Kiton will be exclusives in Vegas.
In designer, brands include Lanvin, Balenciaga, Burberry Prorsum, Dries van Noten, Gucci, Number 9, Raf Simons, Thom Browne, Rick Owens, Versace, Alexander McQueen, Prada, Dolce & Gabbana, Paul Smith and Band of Outsiders.
Men’s designer accessories and jewelry feature exclusive items from Rod Keenan New York, Leonello Borghi, Good Art Hollywood, Tem, Natalia Brilli and Ronald Pineau. Furnishings will include dress shirts and ties from Battistoni, Lanvin, Etro, Richard James, Kiton, Zegna, Fairfax, Isaia and Salvatore Ferragamo.
Men’s contemporary sportswear and outerwear includes Armani Collezioni, James Perse, Tony Melillo, Ermenegildo Zegna, Elie Tahari, John Varvatos, Michael Kors, Zegna Sport and Moncler. Luxury sportswear is offered from Bamford & Sons, Brunello Cucinelli, Avon Celli, Malo, Zegna and Etro.
Co-op will feature collections from 3.1 Phillip Lim, A.P.C., Billionaire Boys Club, Ice Cream, Helmut Lang, Junya Watanabe Man, Mike & Chris, Neil Barrett, Nice Collective, Prada, Raf by Raf Simons, Rag & Bone, Shipley & Halmos, Steven Alan, Trovata, Warhol Factory X Levi’s X Damien Hirst, and denim from Gilded Age, Ksubi, Rogan, Acne and Cassette.
The main floor will focus on cosmetics, fragrances and women’s accessories, while the second floor houses the women’s shoe salon, women’s designer collections and the women’s Co-op.
“It’s a very luxurious store,” Kalenderian said. “The assortment is planned for the customer looking for unique and special items. This is a market that has a potential to reach a higher high.”
Socol said he expects the store to appeal to both tourists and locals. “Tourism is what the city is all about, but Las Vegas is also one of the fastest-growing cities in the U.S., and it’s becoming upscale. So we think we’ll attract a good local base too.”
The high number of tourists will also impact Barneys’ marketing plan for the store. Billboards, signs and local magazines given out at the hotels are expected to reach the tourist base, while Barneys’ traditional direct-mail pieces will be targeted to the locals. “And we’ll also do some fun things like taxicab tops,” Socol said.
Kalenderian believes the men’s wear customer will embrace the new store. “Vegas is like a Disneyland for adults, and shopping is a stress release. Hopefully, we’ll be a part of their entertainment.”
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye