By  on July 20, 2010

NEW YORK — What do Gant and Marilyn Monroe have in common? Designer Michael Bastian was thinking of the screen siren and the geeky men in her life when he came up with his first women’s collection, which is for Gant.

There were the obvious examples, such as Joe DiMaggio and Arthur Miller, but Bastian dug deeper and found a well of inspiration in “Niagara,” Henry Hathaway’s 1953 film noir classic that starred Monroe. While working on the campaign for the men’s line, Bastian wondered just how the female counterpart to this man would dress, and when Gant executives encouraged him to add a few women’s looks, the men’s wear designer jumped at the chance.

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