BCBG Max Azria has signed with Reliance Brands to enter the Indian market.
Reliance Brands, which is part of Reliance Industries Ltd., has become a major player over the last few years, and has been bringing global brands into the Indian market. These include Stuart Weitzman, Thomas Pink, Kenneth Cole, Steve Madden, Ermenegildo Zegna and Iconix.
“We have been looking at the market for a while, and it seems to be a really good time to launch,” Sophie Rietdyk, president of licensing and international for the BCBG Max Azria Group, said. The formal process of negotiating with malls has yet to begin and the first stores will open in early 2015.
Rietdyk is upbeat about the positioning of the brand in India. “There are a lot of luxury brands, and there are many players in the men’s market but there’s not so much of women’s wear in this space,” she observed.
Darshan Mehta, president and chief operating officer of Reliance Brands, agreed. “There is a wide gap in women’s fashion wear,” he said, explaining that although there are now brands such as Zara and Forever 21, as well as luxury brands, there are few brands that cater to a more chic, fashionable woman in an affordable price range. “It’s for the woman who is ready to graduate from Promod and Villa Moda,” he said, mentioning two Indian brands.
“Bollywood is certainly part of our plan,” said Rietdyk, indicating that Mumbai was likely to be one of the first stops for the brand in India. Along with women’s wear, accessories and footwear will be part of the offering.
The group, which was launched in 1989 by Max Azria, has been looking at growing its international footprint, and has 700 stand-alone stores across the world. Asia is also an important target — the first two stores opened in Thailand in April and May this year, and there are plans to expand the brand presence in China in 2015.
“We’re very used to entering new markets,” Rietdyk said, “and we have everything we need to support and position the brand in India. In all the countries, BCBG Max Azria enters first because it is a complete lifestyle brand. It’s easier in India because the customer there is very much in tune with what is happening outside.”
The price range will be between 6,000 and 20,000 rupees, or $100 to $335, for the BCBG Max Azria brand and between 4,000 and 12,000 rupees, or $67 or $2,000, for BCBGeneration. Prices in India are often hard to compare to their international counterparts, given customs duties and taxes.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews