By  on August 13, 2007

NEW YORK — Since Geoffrey Beene’s death in 2004, the foundation running the designer’s company has donated more than $75 million to cancer research, education and animal protection. This fall, a new in-store campaign will be launched to raise awareness about the company’s good deeds.

Geoffrey Beene Gives Back, a program developed with the company’s licensees, will use hangtags and card inserts on the brand’s apparel to call out the trust’s considerable financial commitments.

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