NEW YORK — Since Geoffrey Beene’s death in 2004, the foundation running the designer’s company has donated more than $75 million to cancer research, education and animal protection. This fall, a new in-store campaign will be launched to raise awareness about the company’s good deeds.
Geoffrey Beene Gives Back, a program developed with the company’s licensees, will use hangtags and card inserts on the brand’s apparel to call out the trust’s considerable financial commitments.
“I don’t think the public is aware of Mr. Beene’s legacy,” said G. Thompson Hutton, the sole trustee of Geoffrey Beene’s estate and the designer’s onetime personal lawyer. “He should be recognized for doing the right thing.”
Beene, who died from cancer at age 80, required in his will that net revenues from Geoffrey Beene Inc. go to the foundation that bears his name.
“When he got sick, he couldn’t believe that in a country like ours, with all our achievements, that we hadn’t found a cure for cancer,” recalled Hutton, who also serves as the president and CEO of Geoffrey Beene Inc., which runs the apparel business. “He wanted to change that.”
So far the trust has awarded nearly $50 million to Memorial Sloan-Kettering for a cancer research center as well as $10 million each to the American Society for the Prevention of Cruelty to Animals and the Animal Medical Center in New York. This year Hutton established a separate foundation to raise awareness about Alzheimer’s, and also allocated $3 million to a scholarship endowment at YMA. In addition to a $5 million commitment to the CFDA, the foundation has also given grants to organizations that fight children’s disease and the abuse of women.
The foundation has not yet released its 2006 budget, but total sales at Geoffrey Beene Inc., from which the foundation derives most of its income, topped $600 million last year.
Lanier Clothes, which is relaunching Geoffrey Beene clothing at Macy’s this fall, will kick off the awareness campaign in late October. Blue and gray cards detailing the charitable donations will be inserted into the breast pocket. An accompanying lapel pin reads, “Hope. Cure. Life.”
“When I came on board at Lanier Clothes I was amazed and inspired by the extraordinary contributions of Geoffrey Beene Inc. to such relevant and worthy research,” said Traci Young, vice-president of marketing for Lanier Clothes. “I felt that our customers not only should know but also would want to know that the purchase of a [Geoffrey Beene] suit makes a difference.”
The foundation, which licenses Geoffrey Beene’s name to more than 20 companies, said most of its partners have signed on to support the awareness campaign, and a full rollout is expected by spring 2008. Among them are Phillips-Van Heusen for dress shirts, sportswear and retail operations; Randa for neckwear; Block Sportswear for trousers; and George Weintraub for outerwear.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)