NEW YORK — Since Geoffrey Beene’s death in 2004, the foundation running the designer’s company has donated more than $75 million to cancer research, education and animal protection. This fall, a new in-store campaign will be launched to raise awareness about the company’s good deeds.
Geoffrey Beene Gives Back, a program developed with the company’s licensees, will use hangtags and card inserts on the brand’s apparel to call out the trust’s considerable financial commitments.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)