By  on March 5, 2014

Beyond the current Prada windows at Bergdorf Goodman, there’s a backstory about a unique partnership. Prada has leased shops inside upscale stores, but that’s not the case at Bergdorf’s, and Prada’s chief executive officer Patrizio Bertelli takes a very hands-on approach to make it happen at BG.

“I have personally worked with many of the presidents who have succeeded each other in running the company: Dawn Mello, Jim Gold and now Joshua Schulman, to mention just a few,” Bertelli told WWD. “Our business relationship is based on a constructive collaboration. Each side has always sought to understand the needs of the other, and this approach has determined the success of our work together, in commercial and sales terms, with a double-digit average growth.”

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