Beyond the current Prada windows at Bergdorf Goodman, there’s a backstory about a unique partnership. Prada has leased shops inside upscale stores, but that’s not the case at Bergdorf’s, and Prada’s chief executive officer Patrizio Bertelli takes a very hands-on approach to make it happen at BG.
“I have personally worked with many of the presidents who have succeeded each other in running the company: Dawn Mello, Jim Gold and now Joshua Schulman, to mention just a few,” Bertelli told WWD. “Our business relationship is based on a constructive collaboration. Each side has always sought to understand the needs of the other, and this approach has determined the success of our work together, in commercial and sales terms, with a double-digit average growth.”
Bertelli said Prada and Bergdorf’s “work in synergy in selecting products, with the closest attention paid to the requirements of the market and Bergdorf Goodman’s sophisticated clientele. On many occasions, products have been made especially for Bergdorf Goodman,” he said, citing the Prada women’s spring footwear currently on display. Within BG’s Prada assortment is a selection of four shoe and two handbag styles exclusive to the store for a period before the products arrive at Prada’s own stores.
The BG windows, installed last week and getting dismantled Sunday, feature large murals by Miles “El Mac” MacGregor based on the larger mural he created for the set of Prada’s spring fashion show last September, as part of an art collective entitled “In the Heart of the Multitude.” Prada ready-to-wear, shoes and bags are juxtaposed with the artist’s close-ups of women’s faces, graphic patterns and colors, which are interpreted as prints on Prada merchandise. Three adjacent vitrine windows display Prada women’s accessories.
Prada’s presence at BG has grown at Bergdorf’s over the last few years. A men’s shop opened in November 2011 in Bergdorf Goodman Men’s. Last fall, BG renovated the Prada shops for rtw and bags, and Bergdorf’s Web site sells women’s and men’s bags, shoes, small leather goods, accessories, sunglasses and fragrances. Women’s rtw occupies 1,300 square feet; accessories, 270 square feet, and men’s rtw, 1,100 square feet. “Bergdorf Goodman has the most comprehensive selection of Prada of any specialty or department store in America — and is the only one to represent all categories of the brand,” said Schulman. “We work closely with the teams at Prada to curate selections for the Bergdorf Goodman customer and are particularly proud to have exclusive styles as part of this collaboration.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia