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Bergdorf Woos Jason Wu

Jason Wu, a favorite of First Lady Michelle Obama, has teamed up with Bergdorf Goodman to launch a limited edition capsule collection.

Jason Wu is adding Internet shopping to his domain.

This story first appeared in the March 9, 2010 issue of WWD.  Subscribe Today.

The designer, who recently moved into a vast 9,000-square-foot showroom on 35th Street in Manhattan, has teamed up with Bergdorf Goodman to launch a limited edition capsule collection, to be sold exclusively at the store and on the company’s Web site starting May 14. “We developed the package from best-selling styles and fabrics from the past few seasons, as well as a few new silhouettes,” said Linda Fargo, senior vice president of fashion office and store presentation at Bergdorf Goodman, of the eight-dress lineup. “We created this package with him to capitalize on his strong business, especially in cocktail.”

For Wu, the collaboration was born out of loyalty. “Bergdorf Goodman has long been a supporter of my collection,” he said of his decision to partner with the retailer. “With increasing growth in both the store and its online counterpart, it seemed like a natural next step.”

The lineup ranges from chiffon day pieces to more structured sheaths, inspired by what Wu calls classic American style: defined waists and hues like lemon yellow, red and navy are focal points. While emphasizing shape, Wu also wanted to create pieces with ease and versatility, as with a checkered cotton and silk dress with three-quarter-length sleeves. Other key pieces include a black eyelash silk metallic dress and, on the more formal end, a red faille cocktail dress with French knot and crystal embroidery detailing.

The dresses will retail from $1,150 to $2,990, and, according to Fargo, the collaboration will likely continue. “Going forward we plan to continue to work with Jason on developing exclusive pieces,” she said.