By  on January 11, 2014

MILAN — Berluti this weekend is opening its first Maison in Italy carrying the brand’s ready to wear line, as well as footwear, luggage and accessories. 

Covering 1,836 square feet, the boutique is located on Milan’s via Sant’Andrea, in the city’s tony shopping district around Via Montenapoleone. “The venue incorporates our savoir faire; it’s a perfect arrival and starting point at the same time,” said artistic director Alessandro Sartori. “It’s very important to transmit our values, and this is a store conceived as a home, a place to welcome friends and ambassadors—a meeting point. I found out that customers generally spend an hour in our stores versus an average 22 minutes at competitors’ venues.”

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