MILAN — Berluti this weekend is opening its first Maison in Italy carrying the brand’s ready to wear line, as well as footwear, luggage and accessories.
Covering 1,836 square feet, the boutique is located on Milan’s via Sant’Andrea, in the city’s tony shopping district around Via Montenapoleone. “The venue incorporates our savoir faire; it’s a perfect arrival and starting point at the same time,” said artistic director Alessandro Sartori. “It’s very important to transmit our values, and this is a store conceived as a home, a place to welcome friends and ambassadors—a meeting point. I found out that customers generally spend an hour in our stores versus an average 22 minutes at competitors’ venues.”
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)