PARIS — The transformation of Berluti from cult cobbler to luxury lifestyle label is gathering steam, with a slate of new stores and an arsenal of communication tools.
Next week, the French brand, part of luxury giant LVMH Moët Hennessy Louis Vuitton, is slated open a 3,700-square-foot boutique at the IFC Mall in Shanghai, billed as the first in China to showcase the entire Berluti product offering, spanning leather bags, small leather goods, shoes and ready-to-wear.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)