By  on June 15, 2011

LONDON The British Fashion Council is flexing its muscles with the creation of a new platform to promote its designers’ pre-collections, and a plan to extend London Fashion Week from its current six days.

This month, the BFC launched London Pre-Collections,, a micro-site on the larger London Fashion Week one, with information on British designers who offer pre-collections. Going forward, the BFC plans to build out the project, with multiple marketing initiatives to promote the mid-season collections.

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