LONDON — The British Fashion Council is flexing its muscles with the creation of a new platform to promote its designers’ pre-collections, and a plan to extend London Fashion Week from its current six days.
This month, the BFC launched London Pre-Collections, londonpre.com, a micro-site on the larger London Fashion Week one, with information on British designers who offer pre-collections. Going forward, the BFC plans to build out the project, with multiple marketing initiatives to promote the mid-season collections.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)