The struggles of Bill Blass Couture aren’t scaring Bill Blass New York, the separately owned in-home direct sales label, from going luxe itself.
For fall, Bill Blass New York is adding a 28-piece capsule collection of made-to-order pieces that will sell to customers for$995 to $8,995 — a price more expected in Bergdorf Goodman than a neighbor’s home. The rest of the line, which launched two years ago, includes skirts for around $425 and evening gowns for $995, the starting price for the new capsule collection.
But the company is confident that the items, such as knits with detachable fur and a beaded evening gown, will be easy sales for the quarter of its more than 200 sales consultants who will be selling the higher-priced items to friends and neighbors through trunk shows in their homes. The items will all be made-to-order, and take 10 to 45 days to be delivered. The company declined to divulge sales projections.
“Every season we design a limited number of luxury pieces — many just for show, like our mink topper, which we produced last fall — but the reaction from our sellers and clients to these high-end pieces was incredible,” said Jose Solis, creative director for Bill Blass New York. “With this kind of feedback, I was pleased to have the opportunity to design a set of unique pieces with rare fabrics and furs, intricate features and luxurious details that make the ‘luxe’ pieces so special.”
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)