The struggles of Bill Blass Couture aren’t scaring Bill Blass New York, the separately owned in-home direct sales label, from going luxe itself.
For fall, Bill Blass New York is adding a 28-piece capsule collection of made-to-order pieces that will sell to customers for$995 to $8,995 — a price more expected in Bergdorf Goodman than a neighbor’s home. The rest of the line, which launched two years ago, includes skirts for around $425 and evening gowns for $995, the starting price for the new capsule collection.
But the company is confident that the items, such as knits with detachable fur and a beaded evening gown, will be easy sales for the quarter of its more than 200 sales consultants who will be selling the higher-priced items to friends and neighbors through trunk shows in their homes. The items will all be made-to-order, and take 10 to 45 days to be delivered. The company declined to divulge sales projections.
“Every season we design a limited number of luxury pieces — many just for show, like our mink topper, which we produced last fall — but the reaction from our sellers and clients to these high-end pieces was incredible,” said Jose Solis, creative director for Bill Blass New York. “With this kind of feedback, I was pleased to have the opportunity to design a set of unique pieces with rare fabrics and furs, intricate features and luxurious details that make the ‘luxe’ pieces so special.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia