By  on October 23, 2008

Sonia and Willy Bogner are captivated by the American spirit and are at home in Manhattan, so opening a Bogner store in SoHo made sense.

The husband-and-wife team, who once had a Manhattan apartment, arrived from company headquarters in Munich for the opening-night party Tuesday, which was enlivened by a multimedia display of five 60-inch rotating plasma screens. The presentation in the 2,400-square-foot store at 380 Broadway highlighted the company’s 75-year-plus history, with action-oriented video footage shot by Willy Bogner, an accomplished photographer and filmmaker.

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