By  on October 23, 2008

Sonia and Willy Bogner are captivated by the American spirit and are at home in Manhattan, so opening a Bogner store in SoHo made sense.

The husband-and-wife team, who once had a Manhattan apartment, arrived from company headquarters in Munich for the opening-night party Tuesday, which was enlivened by a multimedia display of five 60-inch rotating plasma screens. The presentation in the 2,400-square-foot store at 380 Broadway highlighted the company’s 75-year-plus history, with action-oriented video footage shot by Willy Bogner, an accomplished photographer and filmmaker.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus