NEW YORK — “It’s like a mini Paris,” observed Guillaume Henry, Carven’s creative director, of his label’s new neighborhood. Carven’s first U.S. store opens soon — at press time a construction snafu had delayed today’s soft opening — at 83 Mercer Street here, joining fellow French brands A.P.C., Iro, Isabel Marant, Jerome Dreyfuss and Balenciaga (opening Nov. 22) in what’s becoming a very Gallic stretch of SoHo.
“It’s a fashion dynamic — contemporary but also very creative,” said Henry of the area, where Carven moved into the space formerly occupied by Curve before it relocated to Bond Street. Incidentally, Nevena Borissova, Curve’s owner, carries Carven and asked Henry and the label’s chief executive officer, Henri Sebaoun, if they would be interested in taking over the lease on Mercer. They reworked the 1,636-square-foot space with architect Eric Chevallier, implementing the mosaic flooring, oak, marble and furnishings designed by Domeau & Peres to be consistent with Carven’s 15 other stand-alone boutiques. There are a few decorative touches specific to New York, such as a ceiling light installation, a pêle-mêle mosaic wall and red plywood floor, which “French people consider a very American material,” said Henry. RELATED STORY: Carven RTW Spring 2014 >>
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