By  on March 3, 2010

The twin perils of growing global competition and decreasing pricing power have been limiting gains in the fashion business as similar products proliferate and “overlap” in a range of prices, according to a new book.

This competitive environment makes the fashion business one of the “most fascinating” to explore, said Richard D’Aveni, author of “Beating the Commodity Trap” (Harvard Business Press, $27.95). The intensifying struggle to distinguish fashion items from competitors’ products held particular significance for the author.

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