The Persian-German designer, who is based in Barcelona and shows his luxury men’s-wear line in Paris, chose New York as the location for his first flagship.
“New York is a city that is very close to the energy of our own brand,” he told WWD, citing the city’s main attributes as being “urban and edgy, powerful but refined.”
He said his label, which he launched in 2007, fusing street culture with handcraft and innovation, matured so much in recent years, both on and off the runway, that a stand-alone store seemed “the next logical option.
“I wanted to create a space where people could come to fully experience all aspects of the brand and what it feels like to be in my world,” he explained.
The 2,100-square-foot unit at 494 Greenwich in SoHo, slated to open Friday, features gray concrete columns, dark aged-wood floors and white walls with a heavy timber beam running across the ceiling, highlighting the place’s original industrial atmosphere.
“Clarity and spaciousness” were preserved in order to “not overwhelm the detailed garments” or make the space “feel too cold or ascetic,” according to Saberi. The strategy yielded an essentially “gallerylike setting.”
The space is said to stock “the most complete selection” of the designer’s edgy men’s-wear collection and his full, new women’s line, now in its third season. The collections sit alongside a sculpture Saberi created for the “Outer Dark” exhibition, which dealt with the future of fashion, at the Museum Angewandte Kunst in Frankfurt in 2013.
Saberi, a fan of numerology who assigns numbers to his garments — his signature pieces are called J1 (a high-neck leather jacket) and P13 (a slim denim pant with a slightly dropped crotch) — would not reveal his label’s profits or sales. Regarding possible expansion plans, he said he doesn’t like “to force things or to expect or plan on big things. If they happen, fine; if not, also fine,” he said.
As for the price range, he said, “Basics start at a few hundred [dollars], and the more complex pieces range into the thousands [of dollars].”
The brand is also stocked at stores including l’Eclaireur in Paris, Hostem in London and Ink in Hong Kong.
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BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
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