By  on June 16, 2008

It's not showy, nor is it splashed with logos. But its perception as distinctive, elegant and less than ubiquitous has lifted Bottega Veneta to the top of the Luxury Institute's just-released list of designer brands accorded the highest social status by affluent consumers.

"Bottega is subtle and inconspicuous — and paradoxically has gotten some press for this," Milton Pedraza, chief executive officer of the Luxury Institute, observed of the brand that topped the poll for the second straight year. "You know it if you're in the know. It's for people who aren't looking to impress others."

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