It's not showy, nor is it splashed with logos. But its perception as distinctive, elegant and less than ubiquitous has lifted Bottega Veneta to the top of the Luxury Institute's just-released list of designer brands accorded the highest social status by affluent consumers.
"Bottega is subtle and inconspicuous — and paradoxically has gotten some press for this," Milton Pedraza, chief executive officer of the Luxury Institute, observed of the brand that topped the poll for the second straight year. "You know it if you're in the know. It's for people who aren't looking to impress others."
Bottega was awarded the top slot in a May poll by the Luxury Institute of 1,600 adults with a minimum annual income of $150,000, including 818 women.
Much of this affluent crowd, Pedraza said, are from middle- and lower-income backgrounds, with self-made financial fortunes, and "do not want to be seen as an ostentatious, avaricious group."
Indeed, Bottega Veneta was only the 24th most-familiar luxury name of the 25 ranked as most prestigious in the Luxury Institute report. (Best known was Calvin Klein, which was number 25 on the social status scale.)
As for other brands on the social status list, Valentino was ranked second, followed by Prada, Chanel and Hermès. Giorgio Armani was in sixth place, with Versace, Dolce & Gabbana, Gucci and Louis Vuitton rounding out the top 10.
Brands like Bottega Veneta and Hermès, Pedraza said, have a presence as "classic brands, not just trends of a season, like an 'It' bag. They are seen as having lasting value."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast