After a year of selling in Europe, Boucheron today plans to open its first online store in the U.S.
“We wanted to master our ability to manage this new activity before launching into the major market, which is the U.S. market,” said Boucheron chief executive officer Jean-Christophe Bédos. The Gucci Group-owned luxury jeweler is one of the first to sell online, still a rarity among luxury jewelry and watch brands.
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