After a year of selling in Europe, Boucheron today plans to open its first online store in the U.S.
“We wanted to master our ability to manage this new activity before launching into the major market, which is the U.S. market,” said Boucheron chief executive officer Jean-Christophe Bédos. The Gucci Group-owned luxury jeweler is one of the first to sell online, still a rarity among luxury jewelry and watch brands.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"