The wedding business apparently isn’t recession-proof after all.
As more brides postpone their weddings and purchases, designers and manufacturers are proving to be more nimble, sharpening opening price points, shortening delivery times and finding unusual designs to try to curtail any procrastination. Like many designers and executives interviewed during last week’s shows, Vera Wang offered a sober outlook. “As far as business is concerned, let’s be honest, it’s a bad situation. Like every other company, we lowered prices in the past two years. Overall, we feel very good about the price value we are offering.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"