ROME — Think of Brioni and the words “daring and innovative” may not be the first ones that spring to mind.
But Brendan Mullane, the company’s first creative director, believes the brand has the potential to shake off its sedate image. To do so, Mullane is actually looking back to Brioni’s early days, to the Fifties and Sixties, when the label was considered a trendsetter.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"