By  on January 9, 2013

ROME — Think of Brioni and the words “daring and innovative” may not be the first ones that spring to mind.

But Brendan Mullane, the company’s first creative director, believes the brand has the potential to shake off its sedate image. To do so, Mullane is actually looking back to Brioni’s early days, to the Fifties and Sixties, when the label was considered a trendsetter.

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