NEW YORK — Brooks Brothers opened its fourth store in Manhattan last weekend—a 9,300-square-foot jewel box in the shadow of Lincoln Center.
The two-level unit, in a new residential building on the corner of 65th and Broadway, joins the Madison Avenue flagship, a unit at Fifth and 53rd and 1 Liberty Plaza downtown. It is the smallest of the four, which cuts down on the selection it can offer, but is expected to do the same volume—around $1,000 a square foot—according to Claudio Del Vecchio, Brooks’ CEO.
“The area is really [booming],” he told DNR in an interview last week. “There are a lot of luxury apartments being built and it’s attracting a younger crowd. So what better way to get that crowd and to service our existing customers than by opening a store there?”
The unit boasts the company’s latest prototype design, which includes a rotunda inside the front door, decorative corbels, vaulted ceiling coves, eight-foot mahogany wood panels below stark white ceilings, leather club chairs, Chinese porcelain vases, wool and sisal carpeting, and antique furnishings sprinkled throughout. “We’re trying to mix more real pieces of furniture, so it looks less artificial and calculated,” said Paul Sadowski, director of visual merchandising. About half of Brooks’ existing store base has now been renovated to this design, he said, and all new units sport the look.
Two-thirds of the Upper West Side store is devoted to men’s wear. The main floor is an extensive men’s shirt and tie department, which Del Vecchio believes will “do a lot of replenishment business.” An escalator leads customers past vintage photos of the store and its founding family into the men’s sportswear department. Tailored clothing, including a Golden Fleece made-to-measure department, as well as women’s wear is merchandised here. Although some accessories and ties will be offered, the vast majority of the Black Fleece collection, the company’s highest-priced line, designed by Thom Browne, will not be sold at the store. “It’s too small,” Del Vecchio said. “The merchandise there needs to be highly productive and Black Fleece needs to be presented properly, so it won’t fit.”
The store features several windows and a lounge that looks out over Lincoln Center. Del Vecchio said he expects to hold “several events” in the space because of its proximity to the performing arts mecca.
Del Vecchio said he is interested to see if the new store “cannibalizes” any of the company’s other units. “This will be a test,” he said. If successful, Brooks would consider opening additional stores in Manhattan. “There are other areas to consider,” he said, such as the Upper East Side or Chelsea. “But we’re not working on anything right now.”
The store will have a grand opening on Monday, Dec. 3, with a party benefiting Jazz at Lincoln Center’s Educational Program and featuring Wynton Marsalis.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia